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In AdLand, We Still Love to Hate Each Other
By: Dwayne W. Waite Jr.
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Perhaps the byproduct of fierce competition in a land of creatives is bitter resentment and hate. AdLand has never had the reputation of being cordial, yet it has never been deemed a place for tormented souls either.

Like any workplace, there are people you are going to like, and there will be people you will not like. That's life.

But in AdLand, the notion to share one's distaste and hate about others seems to be more amplified than in other professions.

A little while back a report about the advertising workplace said that 31% of advertising professionals reported that they have had a colleague who has tried to make them look bad on the job. The report also showed that professionals have had colleagues go to their supervisors to complain about them, gossip about them whenever they can, and all the other nonsense you would have thought we would be past once we entered the first grade.

And it has gotten worse in the digital age. We wrote an article a while back asking for the end of anonymous commenting. When we read articles and blogs, just seeing the hateful, misinformed (either willing or unwillingly), rude comments from other advertising professionals can make our stomach turn. It is no wonder that few professionals are willing to be advocates of our industry; AdFolks are way too busy trying to tear each other down.

There must be a balance. We can be creative and act like adults at the same time. Maturity and creativity can in fact act in harmony. 


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About the Author
Dwayne W. Waite Jr. is partner and principal at JDW: The Charlotte Agency, a marketing and advertising shop in Charlotte, NC. He enjoys consumer behavior, economics, and football.
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