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Oreo Overload
By: Cindy Wendland
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We went to the grocery store to buy a bag of Oreos for a friend’s birthday since they are her favorite cookie. We found Oreos in the cookie aisle, but not two or three varieties. There are over 20 different Oreo cookie varieties, and that only includes the cookies! Nabisco also makes ice cream Oreos. Selecting the right kind of Oreos to gift was very difficult since we were overloaded by Oreos.

When we were young, there were just regular Oreos. The marketing revolved around whether you ate your Oreo whole or opened it and ate the filling first. Then there was marketing around whether you dipped the Oreo in milk or just ate it and drank the milk afterwards. Recently, a former U.S. soldier started shipping cases of Oreos to servicemen overseas. The primary thing he missed being stationed abroad was Oreos. He was asked how he shipped the milk, and his response was they would have to get a cow. With Oreos being over 100 years old, most of us have tried them and many of us love them.

How did Oreos go from one variety to over 20? We believe the answer is competition and shelf space. In an effort for Nabisco to maintain market share for their brand, they introduced peanut butter and cool mint and a host of other flavors. Then they introduced football- and NASCAR-shaped cookies.

Oreo is trying to appeal to every possible consumer. Is that a good thing? There is an incredible amount of shelf space devoted to the Oreo brand, which is not an easy thing to accomplish. Nabisco makes it hard for us to choose which Oreo flavor to buy, but maybe they don’t want us to choose. They want us to buy many flavors.

   

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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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