For a dating app based largely on superficials and the gamification of dating, Tinder sure does seem to take itself seriously. So when Vanity Fair published an article about how Tinder was ruining romance, Tinder went ballistic on Twitter about it.
From the Vanity Fair article:
Mobile dating went mainstream about five years ago; by 2012 it was overtaking online dating. In February, one study reported there were nearly 100 million people—perhaps 50 million on Tinder alone—using their phones as a sort of all-day, every-day, handheld singles club, where they might find a sex partner as easily as they’d find a cheap flight to Florida. “It’s like ordering Seamless,” says Dan, the investment banker, referring to the online food-delivery service. “But you’re ordering a person.”
It's the devaluation of the users as people that really disturbs some, and a notion that Tinder would like very must to distance itself from. Tinder's appeal comes from its casual, game-like design, which has been so successful that other dating services have adopted similar styles. But its playfulness design may be contributing to its image as an app for hook ups only.
Tinder, not surprisingly, took exception to the notion that the service is like buying a person. Their subsequent Twitter rant was both hilarious and cringe-worthy.
Seriously, check it out.