People lie on social media all the time. Turns out, though, that women tend to lie more when using social networking sites.
Researchers recently analyzed public social media posts from Facebook, Instagram, and Twitter using a "deceit algorithm" to measure how many posts contained lies. The algorithm looked for words and emoticons that are commonly associated with lying.
"Taking 4553 social indicators — including, for the first time, emoticons — the Deceit Algorithm classifies them into categories and scores them. By overlaying other factors such as gender, location and nationality, we were able to deepen the insights."
The research found that 64% of women and 36% of men lie in their social media posts. Women most often lied to make someone else feel good, while men lied to make themselves feel good. People also lied to get free stuff, promote themselves or their brand, and to protect themselves. The most common lies were mild, white lies.
For more information about this study and the lies it uncovered (plus some really interesting infographics), visit The Works website.