TalentZoo.com |  Flack Me |  Digital Pivot |  Beneath the Brand Archives  |  Categories
So Fresh You Can Feast Like a Grizzly!
By: Cindy Wendland
Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
Except you’re a human and get to use a fork, and drink wine. That’s the message Bonefish Grill is sending about their salmon. They have salmon hitting their grill that is incredibly fresh. It looks delicious on the 20-second YouTube video.

Bears love to catch and eat salmon. They probably love it the most, but humans love it too. Fortunately we don’t have to stand in the water and try to catch it with our bare hands, but the imagery the commercial evokes is nice. It makes the meal seem more exciting.

Another YouTube video Bonefish Grill produced features the In + On bar bites menu. It’s an entire experience served every day that is anything but the everyday. The copywriter did a great job wordsmithing the ad and listening to the words flow together is almost as enjoyable as watching the ad.

YouTube's audience is powerful. There are 4 billion video views on YouTube every day. If as an advertiser you want to catch people where they are, advertise on YouTube. The commercials also get viewed more often if you allow people the option to skip them. Sounds strange, but it’s true. If your opening is strong and draws them in, you will get viewership and hopefully more sales.

   

Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
blog comments powered by Disqus
About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
Beyond Madison Avenue on

Advertise on Beyond Madison Avenue
Return to Top