TalentZoo.com |  Flack Me |  Digital Pivot |  Beneath the Brand Archives  |  Categories
17 Million Likes for Boo
By: Cindy Wendland
Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
Who hasn’t wanted a stuffed animal to be alive? Kids have dreamt about it forever. The Velveteen Rabbit, written in 1922, is about a stuffed rabbit that comes to life. One of our favorite Christmas books, that I still can’t read without getting choked up, is Peef, the Christmas Bear. Santa brings him to life until he gives him away one Christmas to a little boy who wishes for a stuffed bear to love. Boo, the world’s cutest dog, with 17 million Facebook likes, looks like a live stuffed animal. Even his tagline is cute — “My name is Boo. I am a dog. Life is good.”

One of our friends said we should search out Boo on Facebook, that he is this really cute dog, and he just makes her happy. That sounded good. So we checked him out. In our opinion, it turns out that Boo is adorable. Boo’s owner actively photographs him living life and shares it with his followers. It’s a nice pick-me-up or a way to get a good smile and “How cute!” for the day.

People like inspiration and apparently people like cute. If your brand can do cute, chances are you can get more Facebook followers. Advertisers like to include kids in commercials because of the cute factor. If it works, get Boo to be your spokesperson and use cute to your advantage. His exposure is amazing!

   

Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
blog comments powered by Disqus
About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
Beyond Madison Avenue on

Advertise on Beyond Madison Avenue
Return to Top