Who Are PR's Journalism Partners Now?

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By: Doug Bedell

Who do PR people connect with anymore? The question is raised by a USA Today story, “In digital media’s youth crusade, career paths are fuzzy.” Digital journalism is growing, yes, but remains hardly established as a career track in the way that print journalism was.

“If not quite a sense of victimhood,” the piece concludes, “there is a sense, at least among many of those without an ownership stake, of being a cultural cliché, or perhaps a benighted dupe. That is, someone may come out of this with riches and a promising future, but it probably won’t be you.”

So where does this leave us?

(Photo: iStockphoto)

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About the Author

Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.

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