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Can Advertising Get Back to Its Roots?
By: Dwayne W. Waite Jr.
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We have argued time and again that advertising doesn't create a particular version of society, but it reflects the cultural norms and values that society clings on to. The Cannes Festival is supposed to be the place where the best advertising gets rewarded. The winning ads are supposed to be benchmarks; ad professionals and brands can look at and clearly see which values and norms are being reflected.

But is that the case?

We've argued before that we are torn with award festivals. We know that our wonderful world of AdLand deserves recognition, but sometimes we are left scratching our heads when we see the costs per entry, the kind of ads awarded, and the messages (or lack of) that the ads are sending.

Tracy from the Guardian agrees. She recently wrote a thought ­provoking article asking if advertising will get back to serving people and consumers instead of trying to best each other in use of technology and digital media.

We joined the AdLand community because we wanted to help people in the first place. At least, hopefully.

Will AdLand withdraw from Shiny Object Syndrome and actually start being creative again? Like Tracy, we hope so. AdLand moves fast, so all it takes are a few great minds to make the switch and reap the benefits from making a smart decision, and serve their consumers.

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About the Author
Dwayne W. Waite Jr. is partner and principal at JDW: The Charlotte Agency, a marketing and advertising shop in Charlotte, NC. He enjoys consumer behavior, economics, and football.
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