|Same Sex Marriage a Boon to Wedding Industry
By: Cindy Wendland
Celebrations are exciting and big business. Whatever your view on same sex marriage, it will have an impact on the wedding industry. Many couples were waiting for a ruling to have a celebration. Now that the ruling has been handed down, more marriages will be planned. This could be good for your brand.
There is an old sales joke that goes like this. Two salesmen were sent to a remote island to sell shoes. The first salesman reports back saying, “No opportunity here; the natives don’t wear shoes.” The second salesman reports back saying, “Huge opportunity here; the natives don’t wear shoes.” Which type of salesman are you? How do you see the same sex marriage ruling for the industry? It is like opening up a whole new market. There were ceremonies happening before the ruling, but now it will be more widely accepted with more couples planning to be married.
To make business offerings attractive for this market, some companies have chosen to do special advertisements showing gay couples. That may work for some. What may work best is simply to be kind and caring to all your customers. There is much diversity in this world, so it is good to strive to be sensitive to others and treat everyone well. Hopefully by doing this, differences will fade, and we will all focus more on celebrating special events in people’s lives. Business is business, and man or woman or whatever combination works for people, as businesspeople, we should deliver outstanding products and services to make a special day memorable.
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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