TalentZoo.com |  Flack Me |  Digital Pivot |  Beneath the Brand Archives  |  Categories
Buy a Car or Share a Car – The Future is Changing
By: Cindy Wendland
Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
The future is changing in the world of car ownership. Driverless cars are in the headlines regularly. Some people may own or some people may opt for the Uber-type lifestyle where they call a car as needed. Some of those cars called may be driverless cars. In an effort to keep up with the changing world, Ford is launching a car-sharing program in 6 U.S. cities and in London.

The pilot program that Ford is launching will be available to customers that finance their vehicles through Ford Motor Credit. Customers will be able to rent their vehicle to pre-screened drivers for short-term use, helping to defray some vehicle costs. The program is innovative and progressive.

The question is, would you do it? The idea of helping to cover part of the car payment or vehicle costs sounds attractive. Having the drivers pre-screened is also important. How well are they screened and what happens if they “do something” to the car. Are they required to not smoke, eat or drink in the car? Does the car owner need to make sure the car is clean when they hand it off? 

In our first car, we didn’t allow anyone to eat or drink. We kept the car spotless. We were quite anal. Now, after years of driving and a few kids, there are crumbs between the seats and console that the vacuum will never reach. We don’t visit the car wash as frequently – isn’t it going to rain soon anyway? We may not be the demographic for car-sharing. We also keep so much stored in our car – blankets, chairs, tennis rackets, lint brush, etc. We could probably win Truth or Consequences with our car instead of our purse. (Where they name an item, and if you pull it out, you win the prize.) Again, car-sharing would not be for us. No one would want to use our car.

There are all types of people. It makes sense there should be all types of car programs to fit those groups of people. Hats off to Ford for trying something new. Way to mark their brand as progressive.

   

Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
blog comments powered by Disqus
About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
Beyond Madison Avenue on

Advertise on Beyond Madison Avenue
Return to Top