TalentZoo.com |  Flack Me |  Digital Pivot |  Beneath the Brand Archives  |  Categories
Wambach's 'Lights Out' Ad Showcases Brand/Sport Partnerships
By: Dwayne W. Waite Jr.
Bookmark and Share Subscribe to the Beyond Madison Avenue RSS Feed Share
Americans, whether they are young or old, man or woman — they love their sports. So it is always interesting to see how brands try to make themselves relevant by developing partnerships or ad campaigns with a popular athlete or team.

Who could forget Coca-Cola's ad with Steelers Hall of Famer Mean Joe? Or recently how Mountain Dew, Red Bull, and the X Games have basically created an "extreme" culture?

The ad we are going to show you is by Baldwin & Raleigh USA for Cree Lighting. They use U.S. Soccer's own Abby Wambach to demonstrate how bad lighting needs to get replaced in a hurry.

We enjoy these ads not because of the artistic or creative nature, but because of the timeliness and relevancy. The fact that Wambach was in an indoor facility was extremely interesting; the FIFA Women's World Cup is being played on turf, a World Cup first. The superstar so far has had a great World Cup, and as of this writing, the U.S. women are gearing up to face a feisty yet beatable Sweden team.

Or perhaps it's just the soccer fan in us.


Bookmark and Share Subscribe to the Beyond Madison Avenue RSS Feed Share
blog comments powered by Disqus
About the Author
Dwayne W. Waite Jr. is partner and principal at JDW: The Charlotte Agency, a marketing and advertising shop in Charlotte, NC. He enjoys consumer behavior, economics, and football.
Beyond Madison Avenue on

Advertise on Beyond Madison Avenue
Return to Top