|Pizza Hut's Dinner and a Movie
By: Jessica Cherok
Maybe you want to invite your friends over for pizza and a movie, but all you have is your smartphone and some Pizza Hut coupons. It may seem like your night isn’t going to pan out, but never fear — Pizza Hut has you covered.
Pizza Hut debuted its new “Blockbuster Deal” box, which allows you to turn the pizza’s box into a delicious-smelling projector for your smartphone. Simple poke out the perforated hole, insert the special lens, and you have yourself a bona fide wall projector.
The whole thing is pretty genius. Everyone loves pizza, and Pizza Hut has just delivered a way for you and your friends to enjoy an impromptu movie, regardless of location. Well, kind of — right now the special projector box is only available in Hong Kong.
Still, it wouldn’t be surprising to see Blockbuster Deal boxes showing up elsewhere in the near future. After all, Pizza Hut is working hard to distinguish itself from the rest of the pizza delivery outfits. Having your pizza-delivery vessel double as a movie-delivery vessel is definitely not something the other guys are doing.
When choosing between two brands, who wouldn’t opt for the one that was dinner and a free show?
Jessica Cherok is an advocate for online privacy, campaigning for ethical data practices and the protection of personal privacy.
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