|Capture Your Share of the New Smart Water Bottle Category
By: Cindy Wendland
We love technology. We love the time-saving features it offers us. We love the reminders. When there is an event on the calendar, it reminds me to leave on time. Some of us need that. Some of us also need to be reminded to drink more water. Smart water bottles are coming on to the market to remind you to drink water and to help keep you hydrated.
HidrateMe is one smart water bottle doing well on its Kickstarter fundraising campaign. Other smart water bottles in development are Trago, BluFit, and Hug. The idea of tracking your water intake is a hot topic right now. On blog comments, the discussion was interesting. Some people feel with a water shortage in California and a lack of clean drinking water in third-world countries, we shouldn’t be so concerned. The fact is we need water to help our bodies function, and getting enough water — not too little and not too much — helps us function optimally.
We tend to get busy and can forget to drink the amount of water we need. But what is that right amount? Some people say 8 glasses of water a day. Some people say a liter for every 50 pounds you weigh. HidrateMe calculates the amount of water you need daily based on your height, weight, age, and activity level. This seems like a more accurate formula.
To be healthy, it is said you should get enough sleep, eat well, exercise, and drink enough water. Drinking water is a core health component. If HidrateMe and the other competing smart water bottles can help us be healthier, that is a good use of resources. People will be interested, and it is a good time to determine how your product or brand can get involved in this new category.
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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