|Going Broke with Pinterest's Buyable Pins
By: Jessica Cherok
For those of you who were frustrated by not being able to buy that to-die-for item you found in Pinterest, your life is about to get a whole lot better. Pinterest has announced that later this month is will roll out its Buyable Pins feature, allowing pinners to purchase directly in the app.
The site has partnered with several retailers, including Bloomingdale's, Macy's, Nordstrom, Neiman Marcus, Cole Haan, and others to provide items for in-app sale.
According to Pinterest’s blog post announcing the new feature:
“When you spot a Pin with a blue price, you’ll know you can buy it right from the app. Searching for something specific? Use the price filter to hone in on just the right Pin.
The new feature will benefit both users and retailers, considering a recent study found that nearly 90% of users made a purchase after seeing the product on Pinterest.
When you’re ready to check out, tap Buy it and pay with Apple Pay or a credit card. Soon, you’ll be on your way and back to Pinning. Once you enter your personal info, we’ll store it so you don’t have to thumb it in again next time.
If you’re in the U.S., you’ll see buyable Pins on your iPhone or iPad in a few weeks. If you’re on Android or using your desktop, you’ll see them in future releases.”
Jessica Cherok is an advocate for online privacy, campaigning for ethical data practices and the protection of personal privacy.
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