| The Most Original Idea is That There Are No Original Ideas |
|
By: Cameron Kirkwood |
|
 |
 Adweek was hosting its weekly #AdweekChat this past week when an interesting question came to surface. “What are the keys to finding inspiration in others’ great work without stealing/co-opting their ideas?”
This caused me to pause for a second. I was looking forward to seeing the responses, as I really had to think about it myself; however, the answer to this question is best left for another day, as what this post is about lies within the answer I kept seeing repetitively stream over my screen.
One after the other, the responses were, of course, flooded with talk of the extinction of a truly original idea. Blasphemy, I say! With an ever-expanding industry such as advertising, new mediums are constantly on the rise, and with them come fresh, new ideas.
Think of all the new capabilities social media opened up to not only advertising, but to a plethora of other industries such as PR or journalism. With VR making headway in the world, the amount of new campaigns and concepts in the idea bucket will be emptied and it will be ready to be filled anew.
The extinction of original ideas is minimalist thinking; low-hanging fruit in itself. There’s a plethora of industry terms covering the exact subject from the back end.
Think back to the last time you watched some documentary on the Discovery Channel and the scientists discovered some new land or a brand-new species.
Untouched territory. It’s out there. Of course, it takes tons of hard work and time, but it is out there. You just have to find it.
|
 |
 |
|
Cameron Kirkwood is a recent graduate, but a forever student of advertising. An aspiring brand strategist and digital aficionado, Cameron seeks to change the game through new and different channels of advertising in an ever extensively growing industry.
 |
ADVERTISING ACCOUNT EXECUTIVE II - COX MED...
Cox Communications
Tucson, Arizona |
DIGITAL MEDIA SALES MANAGER (NEW ORLEANS O...
Cox Communications
Metairie, Louisiana |
ADVERTISING ACCOUNT EXECUTIVE II - COX MED...
Cox Communications
Chesapeake, Virginia |
ADVERTISING ACCOUNT EXECUTIVE II - COX MED...
Cox Communications
West Warwick, Rhode Island |
ADVERTISING SALES ASSOCIATE - COX MEDIA (J...
Cox Communications
Oklahoma City, Oklahoma |
Junior Graphic Designer
Share Local Media
Bowling Green, New York |
Media Planner
Vladimir Jones
Colorado Spgs, Colorado |
Medical Editor
Luckie
Duluth, Georgia |
Sales Development Manager
Prism HR
Hopkinton, Massachusetts |
Graphic Designer
Virginia Economic Development Partnership
Richmond, Virginia |
Marketing Project Manager
LW Marketing
Bonita Springs, Florida |
Junior Copywriter
Iris Atlanta
Atlanta, Georgia |
SEM Manager
Zypmedia
San Francisco, California |
Copywriter, Marketing, Insights and Commun...
University of St. Thomas
Saint Paul, Minnesota |
Marketing Manager
Engel & Volkers Banner
Sugar Mtn, North Carolina |
Advertising Jobs
New Media Jobs
Creative Jobs
Marketing Jobs
Geek Jobs
|
|
|
