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The Most Original Idea is That There Are No Original Ideas
By: Cameron Kirkwood
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Adweek was hosting its weekly #AdweekChat this past week when an interesting question came to surface. “What are the keys to finding inspiration in others’ great work without stealing/co-opting their ideas?”

This caused me to pause for a second. I was looking forward to seeing the responses, as I really had to think about it myself; however, the answer to this question is best left for another day, as what this post is about lies within the answer I kept seeing repetitively stream over my screen.

One after the other, the responses were, of course, flooded with talk of the extinction of a truly original idea. Blasphemy, I say! With an ever-expanding industry such as advertising, new mediums are constantly on the rise, and with them come fresh, new ideas.

Think of all the new capabilities social media opened up to not only advertising, but to a plethora of other industries such as PR or journalism. With VR making headway in the world, the amount of new campaigns and concepts in the idea bucket will be emptied and it will be ready to be filled anew.

The extinction of original ideas is minimalist thinking; low-hanging fruit in itself. There’s a plethora of industry terms covering the exact subject from the back end.

Think back to the last time you watched some documentary on the Discovery Channel and the scientists discovered some new land or a brand-new species.

Untouched territory. It’s out there. Of course, it takes tons of hard work and time, but it is out there. You just have to find it.


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About the Author
Cameron Kirkwood is a recent graduate, but a forever student of advertising. An aspiring brand strategist and digital aficionado, Cameron seeks to change the game through new and different channels of advertising in an ever extensively growing industry.
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