| A ‘Wow’ PR Website – Meeting the Challenges |
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By: Doug Bedell |
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 Check out the Ink PR website as an example of meeting today’s challenges of freshness and pertinence. Then read Caitlin New’s post against do-it- yourself PR. Yes, PR is a craft that deserves to be approached freshly and done professionally. The Ink site shows what that can look like.
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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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