Chili’s is Egg-Washing Its Buns for Instagram

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By: Cindy Wendland

My sisters are foodies. They were even partners for a while in a white tablecloth Italian restaurant. They will tell you it is all about the sauce. Chili’s may agree, but in this age, to get more of their food in pictures and on Instagram, they will tell you it is about the egg-wash on their buns.

Chili’s is one restaurant that is focusing on making its food more picture-ready so that younger customers will share it online. The egg-wash for their buns is a significant investment to make their food look better. They say it makes their buns shiner and more photogenic.

They are also presenting their ribs and fries differently. Hallelujah! It’s about time the presentation of food changed. The Flintstone rack of ribs on a plate has always been intimidating to eat. Smaller sections make it more enjoyable and less messy.

Ever since we started watching Master Chef, we have had to step up the presentation of dinner at home since the kids became food critics. Professionals should do the same. When we are first served our food at a restaurant, we either experience a thrill at seeing something delectable in front of us, or we are let down by a less-than-exciting presentation.

We applaud Chili’s for egg-washing their buns and trying to make their food look better when it is served. More people will likely take a picture and post it – if it is a thrilling sight. Chili’s customers will also be delighted and probably enjoy their meal more, too

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About the Author

Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.

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