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How To Take a Good Idea and Make it Super: #ItsThatEasy
By: Phyllis Briskman
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Think Starbucks: Mini Frappuccino; Coke: personalized cans/bottles; Target: ever-changing musical productions. These are welcomed, friendly brands whose advertising evokes “warm and fuzzy” at first sight or sound. But even ad campaigns have a shelf life (except for one of the longest-running: Wildfire Prevention, 1944–Present, “Only You Can Prevent Forest Fires”). Good marketing never overdoses on past success. Instead, they tweak in relevant ways, hoping to wow the tough crowd with — ahem — acceptable change/s.

Wix.com, a web development platform, knows how to do just that. Their unique knack for creatively telling their story was recently evident in the #ItsThatEasy Super Bowl campaign where five former NFL greats set up their new, “fake” (as credible as they seemed) business careers with Wix.com.

Created in true Wix wit, it was a big success — but there’s more! It looks like Wix.com has done it again. A new campaign has broken only four months later, on Thursday, May 14, with a continuation of the company’s meaningful hashtag, #ItsThatEasy, as part of their new cross-channel marketing campaign designed to go beyond TV audiences.
This time, although it’s still super, “bowl” has been replaced with “model” — a.k.a. Heidi Klum, and fake biz has morphed into square biz!

Funny man Rex Lee, of Entourage fame, is Ms. Klum’s wingman/agent featured in the delightful video. He listens to pitch after bubbly pitch until Ms. Klum reaches pitch perfect with the idea of Heidi-Whities for men. 

In tongue and oh, so chic, (and oh-so-not-fair that anyone should have such deliciously long to-die-for legs), gorgeous Ms. Klum, also a judge on America’s Got Talent, displays her own talent. Known for her acumen in the entrepreneurial department, she beautifully exemplifies the endless possibilities of self-expression and creative preferences as she easily builds her business website via wix.com. It includes customer purchasing options at heidi-whities.com, of course.

Clearly Wix.com has made their point. Any business can have free website dazzle with easy-to-build presence at wix.com. That’s what keeping it super is all about!

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About the Author

Phyllis Briskman is a verse contributor and does PR/marketing. She sharpened her first pencil as retail fashion copywriter, writing to count before Twitter tweeted its first hello. Later, she flew the cubicle to do freelance creative becoming a writer of all trades, from beauty to fitness for catalogs, magazines, and websites. Born to brainstorm, she's named retail businesses and website domains. She loves quick wit, survives on laughter, is a little hokey, but aims to please because that’s what life’s all about.

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