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Domino’s Takes the Lead on Twitter Ordering
By: Cindy Wendland
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Domino’s is no longer Domino’s Pizza. They are more than pizza, so they changed their name to just Domino’s. They are also more than just a walk-in, call-in, online-ordering restaurant. They are blazing the trail on allowing customers to place an order via Twitter.

Domino’s went through a successful turnaround. They admitted their pizza was bad, and they fixed it. They continue to innovate and offer new products that get customers excited. They pay attention to where customers are coming from and where they are spending their time, and they invest in ways to engage with them on those platforms. That’s smart marketing.

The largest share of Twitter users are under the age of 50. Domino’s target market are busy parents aged 25–49, so the profile matches up well with Twitter users. Domino’s will allow people to order pizza by texting the pizza emoji to @dominos. Sounds simple. Sounds easy. Sounds fun. Now that our children have enabled emojis on our phones, we like to include them to increase the fun of our messages. If we can order our dinner that way too, fantastic.

We like to be part of innovation, so we’ll place an order. We want to order a Honolulu Hawaiian pizza and would like a gluten free crust; throw in a buffalo chicken sandwich, and some plain noodles, too, please. The part that is unclear is how Domino’s will know which kind of pizza we want based on an emoji. We’ve learned that Domino’s IT staff is huge, and that they have become more of an IT company that sells pizza. We are sure they have it all figured out. We’re excited to learn how it works.


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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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