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Olive Garden Introducing Breadstick Sandwiches to Bring You Back
By: Cindy Wendland
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We haven’t visited an Olive Garden restaurant in a long time. Apparently other people haven’t either. Sales at Olive Garden are down, and in an attempt to revitalize sales, the chain is introducing breadstick sandwiches.

Olive Garden is well known for their salad and breadsticks. They want to capitalize on something their patrons like, so part of their revitalization plan is to offer meatball sandwiches and chicken parmigiana on a wider and shorter version of their breadsticks. Seems like a good idea.

Many of us in our family have given up bread. We feel better when we don’t eat it. If they were offering gluten-free breadsticks, then we would be very interested. Many other people still eat bread, and we are guessing they will be excited for this new offering. 

It really depends on whether people are not visiting Olive Garden because they are unexcited about the food or whether there are other reasons causing them not to visit. Maybe they are tired of the sameness at the restaurant and this will bring them back. Maybe they have found other restaurant choices they like better. Maybe the service or atmosphere is no longer appealing.

Olive Garden has gone through rebranding efforts several times. They’ve changed their menu, changed their logo, and changed their interior décor. There is now a lot of pressure to succeed based on reinventing their breadsticks. It may help as part of a larger effort, but not on its own.

   

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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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