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Digital PR Delineated
By: Doug Bedell
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This piece from KoMarketing may take some studying, but it fleshes out what’s meant by digital PR and the new digital information era.

‘“Online PR is a hot topic in search engine optimization,’ says Garrett French, founder of CitationLabs. ‘Because of the growing demand, our tools now include the ability to find journalists and media outlets in all sectors – we see great growth in this area.’”

Wrap your head around that for a while, pursue the link in the post to Citation Labs and consider how your own interests and efforts relate to digital – that is, online – PR.

   

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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