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A Good Example Of How Claritin Does Humor Well
By: Cindy Wendland
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Claritin created a “Real people every day” video on YouTube. The humor in the video shows how people can be distracted and the problems it causes. Claritin Clear comes to the rescue, and now people can perform to their full potential. It’s effective, funny, and memorable.

The video starts out with a lady walking in a city plaza while using her smartphone. She sneezes and walks/falls into the water fountain. A man is rubbing his itchy eyes and walks right into a glass door, spilling his coffee all over the door and himself. An animal news reporter standing with an ostrich sneezes violently during a report. These are not their prime moments, but they are funny.

Claritin recognizes that allergies can be distracting, so when symptoms start, they recommend taking Claritin Clear. If people do this, they won’t have the same symptoms and will feel better. When people have fewer symptoms to distract them, they can focus on the extraordinary things they do every day.

The video follows this message with a boy making a great reverse basketball shot, a pizza man throwing the crust up and around behind his back, a soccer kick of a basketball into the basket, and a mom running by a baseball field catching a ball that flies out of the park with one hand. These are funny, extraordinary moments that drive the point home.

The video is emotional too in appealing to people performing their best. It removes a problem. It helps people be outstanding. It’s a great example of using humor in marketing successfully.


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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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