|Local Blue Egg Restaurant is a Marketing Gem (Good Food, Too!)
By: Cindy Wendland
Celebrating birthdays among our friends is one way we ensure we spend time together. We recently took a friend out for brunch for her birthday and found a local gem of a restaurant. In Milwaukee, Maxie’s is well known for their southern food and good cooking. They recently opened two more restaurants, BKC and Blue Egg. Blue Egg was the brunch spot we chose and here’s why we will go back.
Taking after their parent restaurant, Blue Egg offers southern hospitality and warmth. Living in Wisconsin, we enjoy any extra warmth we can get. We also enjoy the good service that they provide as part of their hospitality. The first thing we liked was the big coffee pot and mugs set out for customers to help themselves. Since they are busy and there is a little bit of a wait, they allow you to serve yourself coffee and have it added to the bill later. For serious coffee drinkers, this is a huge plus. We like to add a little Bailey’s, so appreciated the opportunity to enjoy it during our brief wait.
The second thing we liked was the menu. There were so many interesting, unusual items that we immediately decided to return a second time just to take pressure off making the right choice and allow ourselves to come back and try more dishes. A few parts of the menu were so small that even with our reading glasses we couldn’t get our faces close enough, but we managed to squint enough to read it.
The daily themes were fun. (We really like themes. They make life and menus much more interesting.) We thought the coffee’s caffeine must not have kicked in, because it took us several minutes to ascertain the meaning of Washington Wednesdays. We thought maybe we were in the Washington Heights neighborhood, but we didn’t think so. We were celebrating a birthday so didn’t dwell on it too long. We noticed there were several items available that day for $1. When we saw on the menu both Washington and $1 in the same sentence, we finally understood. We liked that the restaurant was clever, even if we weren’t.
Finally, the food was very tasty and the service was good. We enjoyed the atmosphere and being delighted and surprised as we celebrated together. And that, my friends, is what makes a good restaurant.
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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