|Cannabrand, the First Marijuana Ad Agency
By: Emory Brown
“I’m your mother. I’m your daddy. I’m that cat in the alley. I’m your doctor when you need — thank God they legalized weed. You know me; I’m your friend. I’m your main boy, thick and thin. I’m Cannabrand.”
Now, this is obviously a remix of Curtis Mayfield’s “Pusherman,” but ads to sell weed are here, and here to stay. Cannabrand is a full-service marketing agency that is building America’s new weed brands. We thought we all loved Mad Men — I wonder what kinds of stories are going to come out of the Weed Agency?
We’ve known it’s coming for a long time; even CNN is doing a show dedicated to the marijuana-growing business. On one promo for High Profits, one company earned $100,000 in profit in one day.
Naturally, any ad man with any common sense would be all over this. Eat your heart out, David Ogilvy — Cannabrand is going to be a force to help promote America’s new product and service lines. No more hiding in trade magazines; one day soon you may be rolling down a highway and there it is — Blue Purple Crush on sale for $100.00 an ounce at The Get High Club. You could on the TV and see Snoop Lion commercials where he is smoking the best weed in the business. The ads could be everywhere.
Cannabrand is a full-service cannabis branding agency. They are dedicated to making growers’ brands. Long gone are the days of the cute baggies that had a few symbols on them. We are talking brand guidelines for weed marketing. They are even in cahoots with the Department of Revenue’s Marijuana Enforcement Division in Colorado.
Speaking of government and business — everybody’s getting high, and everybody wants in on high profits. Cannabrand is working to make the recreational weed industry more profitable. From research to creative, they are all in. I can’t wait to see them win their first Cannes Lion. It’s going to be a day to remember in marketing.
Emory Brown is an award-winning creative director/writer whose mission is to spread the gospel of what great marketers can do when they put their heads together and work together for the greater good and not the bottom line. Working with many esteemed clients, his portfolio of work ranges in genre from conservative to ultra-modern including American Family Insurance, United Airlines, Mazda 6 and RX-8, Illinois Lottery, Tyson, Miller Genuine Draft, Nike Air Force 1, and Mercedes Benz, to name a few.
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