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Mobilegeddon is Looming for Websites
By: Cindy Wendland
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It seems things don’t happen until there are consequences. Children don’t pick up their rooms unless they lose privileges. Students don’t study course material unless there is a quiz. Companies don’t mobilize their websites until Google decides to demote them if their site is not mobile-friendly.

Yes, that is correct. Google’s new algorithm will rank sites lower on smartphones (not PCs) if the website is not mobile friendly. The thinking behind this is that viewers won’t wait for the site to load and don’t want to scroll anyway, so that site will be ranked lower in the search results. Some companies have been slow to make this move to a mobile-friendly website. Now they have good reason to get that site mobilized or fall down in the prized rankings of Google search results.

Time and functionality weigh in on this change. When a search is done on a smartphone, people expect the site to load quickly and they expect to find what they want quickly. If you have to expand the page to read it or press the navigation, it is not as appealing as a site that allows you to scroll and click.

Smartphones are here to stay and companies and shoppers need to adjust their habits accordingly. Some companies still don’t feel they need a web presence. Some are still in love with their second-generation site from the late ‘90s and early 2000s. It’s 2015, and smartphones are in the hands of 6- through 74-year-olds. Make sure your website can be viewed by them and avoid mobilegeddon.

   

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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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