|The Ad Council’s #LoveHasNoLabels Campaign
By: Justine Huffman
For the month of March, the Ad Council’s video “Diversity & Inclusion — Love Has No Labels” has ranked number one in the top five most-viewed ad campaigns on YouTube. At present, the ad has over fifty-one million views.
The ad displays an assortment of groups, ranging from friends and family members to couples, from various backgrounds. A large on-stage x-ray is used to conceal the physical identity of each couple and group, giving the spectator a mere view of skeletons engaging in random actions. After some time behind the x-ray, each couple and group appears before a crowd of strangers. Most of the filmed crowd reactions relay faces of shock and joy. Macklemore’s “Same Love” plays throughout the entire video.
The first couple of skeletons engage in an embrace while kissing one another. Each appears before the crowd, revealing themselves as a same-sex couple.
Another pair of skeletons, small in stature, hugs and plays. Both unveil themselves to the awaiting crowd as a sister duo. One is disabled; the other is not.
You’re able to see members of underrepresented groups, like that of interracial LGBTQ couples with children, and friends of different religious sects showing the world why love is what matters. Not color, race, creed, gender, sexual orientation, age, or disability. Love should not be based on implicit bias.
To further communicate the ad’s message, the Ad Council has provided free literature, which includes a quiz, on what bias is. The quiz allows users to test their own awareness on bias, and offers information on how to decrease implicit bias.
Rethink bias. Think love.
Justine Huffman is an indie author, poet, and graphic artist residing in Delaware, USA. When she's not unleashing her creative powers, she enjoys reading humorous fiction, dining at local seafood eateries, and daydreaming.
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