|5-hour ENERGY Marketing is Great, Whether You Like the Product or Not
By: Cindy Wendland
During the NCAA tournament, 5-hour ENERGY advertised heavily. If you watched the games, you should know by now that they offer a new flavor, Strawberry Watermelon. You should also know that it is made for hard-working people, people like you, or so they say.
When we are tired, we have many options to re-energize or stay awake. A few of these re-energizing options are to grab some caffeine in coffee or soda, eat a snack or some protein, do some exercise, or the choice 5-hour ENERGY would like us to make — take a shot of 5-hour ENERGY. In college our personal favorite was drink Mountain Dew (not a choice we would make today) and do push-ups. Both surged our adrenaline and helped us finish what was needed.
5-hour ENERGY is targeted toward teens and younger adults. When a person is young, they can rebound faster and they can treat their body worse and still feel okay. As you age, the treatment of and impact on your body is noticed faster and longer. It pays to be nice to yourself. Is 5-hour ENERGY good for us and our children? Based on the number of people using it, our teens might think so. Yet, the 11-year-old in our home told us it is the worst thing you can do to yourself! But it has no sugar and zero net carbs? It is also made from natural ingredients, it says.
According to a Forbes report, “we need to remember that caffeine is a drug, capable of providing us with mental alertness but at higher doses can make us anxious, shaky, and have gastrointestinal problems such as diarrhea.” If mixed with other things, it can have even greater effects (mostly negative) on our bodies. It is also being studied in relation to some deaths.
Just because they have a great marketing campaign and funny commercials doesn’t mean the product should be used by our young people. The product is scary. Some healthy advice to our young people is drink plenty of water, get enough sleep, and if you really need to stay awake, eat a snack and do some push-ups. Finally, do the NCAA players use 5-hour ENERGY? We would bet they don't.
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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