|Easter Branding Fun
By: Cindy Wendland
Marketing is more fun and people are more engaged when there is a theme. The current theme is Easter. There have been some interesting and clever ways marketers have tapped into Easter with their brands. Here are a few.
Clementines were shaped like orange Easter eggs in a print ad. Absolut vodka displayed their bottle in the shape of an egg. The Kolner Zoo did some great Happy Easter ads putting eggs on the bodies of animals such as a flamingo and a crocodile. Target stretched their round bullseye logo into an egg shape. McDonald's turned their Big Mac into a camouflage/Big Mac egg.
Some of these designs were used on Pinterest and social media to have a little fun. More brands can have fun now that social media is part of the mix. As long as it is in good taste, be creative with your brand on social media and use Easter and other themes to delight customers.
What is the takeaway from all this? People like to be surprised. People like clever (without being corny) marketing. People feel the brand is real and engaging if it can celebrate a holiday. If you find some way to incorporate timely themes, it adds personality and extra interest to your marketing. What does this do for your brand? Increase retention and sales. Happy Easter!
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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