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Advertising Works When the Alum is Successful
By: Dwayne W. Waite Jr.
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Whenever we talk college support of advertising, we must bring up the alumni.

Nothing wrong with that, because as alumni from Elon University, we would love nothing more than more talk about the university.

Another school is making some noise. The University of South Florida has a certain alum by the name of Jordan Zimmerman — yes, that Zimmerman, of Zimmerman Advertising — who decided to donate nearly $10 million dollars to his school. 

USF's advertising school is already named after him, and after this next donation, who knows what the school will name after him.

It is good to see people being thankful to those that helped them in the past; we always appreciate those people. But with Zimmerman, it is interesting to see him do this after all the press about being so independent and self-made. 

People are different than the image they portray. Even advertisers.

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About the Author
Dwayne W. Waite Jr. is partner and principal at JDW: The Charlotte Agency, a marketing and advertising shop in Charlotte, NC. He enjoys consumer behavior, economics, and football.
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