|Extending the Brand of 'Fifty Shades of Grey' to Wine #redsatin #whitesilk
By: Cindy Wendland
You love it or you hate it. You read it or you didn’t. Originally, we didn’t want to read the trilogy Fifty Shades of Grey because we didn’t want to have to admit we had read it. We finally broke down and read all three, and found the final book the best (love happy endings). On a recent catch-up night with a friend, we found the Fifty Shades of Grey wine being promoted at a local German restaurant.
We sampled both the red (Red Satin) and the white (White Silk) and found them both to be enjoyable. My friend drank the red for the evening. Since wine played a big role in the stories, the author E.L. James thought it would be fitting and fun to develop some wine. The marketing material for the wines is terrific. The flavors sound captivating and the experience is described as delicately playful for the white and a perfect indulgence for the red. The cork contains the line “You are mine.” Readers know what that means.
The books were hugely popular, a movie followed, and now the wine will allow the brand to have legs. It is a great marketing extension.
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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