| Copywriting: There Are More Gigs Than Meet the Eye |
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By: Mona Sabbah |
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 This week, a potential client asked me if I wrote sales copy. My immediate thought was, “Isn’t all copywriting sales copy?” Besides being more of a creative person, sales is the main reason I got into copywriting. I was always great in sales. I grew up with an entrepreneurial father and mother that not only supported his efforts, but took them to the next level. Way before my teens, I was told I could sell ice to Eskimos.
Throughout the years, I’ve written for everything from automotive and healthcare to nail fungus and bull riding. And placement, or media, for lack of better word, has been as diverse as the topics. Most copywriters write for print, TV, radio, and online, but there are many other ways to get more business. Think about social media, for example. You don’t have to be a community manager to take on Twitter or Facebook. You can write postings, fan pages, profiles, ads of course, or even alt tags for pictures and branded hashtags.
There’s a growing market for copywriters in social, since not everyone who can post can write. Blogs, newsletters, and press releases are an easy tie-in to all that social. How about dating profiles? Have you tried that? Some people need a little extra help putting their best foot forward. How about wedding invitations, for that matter? I’ve done save-the-dates for corporate clients many times throughout my career.
Don’t forget event programs or even organizations’ social calendars. Copy blurbs, from paintings to food, and naming also fall under copywriting services. I’ve had to develop names for ships plenty of times, since I’ve worked with over five different cruise lines in South Florida. How about writing resumes or job descriptions? Have you tried voicemail scripts and live reads for radio DJs?
In the end, copywriting is not just about knowing how to write, it’s about how you deliver the information. So structure, clarity, and vocabulary make all the difference. I say, as long as you can write it, take it! One gig typically leads to another and before you know it, you’re an expert on dating profiles!
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Mona Sabbah is a Senior Copywriter/Creative Director with over 12 years of experience writing for print, TV, radio, and online. Mona has worked on a number of accounts from The Florida Lottery to Air Canada and Keiser University. You can see some of her work at http://www.miamicopywriter.com/. Find her on Twitter at @miamicopywriter.
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