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Saatchi & Saatchi Delivers #ICareAboutRare
By: Dwayne W. Waite Jr.
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Nearly every person in the States would cry out if the slaughter of bald eagles was going unnoticed, or if the U.S. adopted the policy of ruthlessly shooting dolphins the moment they came out of international waters.

Yes, these species are rare, and it is important to our ecology to protect them.

If we are so keen on protecting rare animals, Saatchi & Saatchi Italy asks the world — what about humans?

Saatchi & Saatchi Italy partnered up with Dompé, an organization focused on helping people with rare diseases. The agency created a visually stimulating, thought-provoking, 90-second video about how people think of animals, and how we think of humans.

Take a look.

h/t AdWeek


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About the Author
Dwayne W. Waite Jr. is partner and principal at JDW: The Charlotte Agency, a marketing and advertising shop in Charlotte, NC. He enjoys consumer behavior, economics, and football.
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