TalentZoo.com |  Flack Me |  Digital Pivot |  Beneath the Brand Archives  |  Categories
Researching Your Competition with a Masculine Diaper Bag
By: Cindy Wendland
Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
Pregnancy time is exciting. The baby is growing. The mother’s tummy is expanding. Baby showers and gifts are plentiful. But what about Dad? It’s easy to forget about Dad during pregnancy. A few men got together to design a jean backpack diaper bag when the selection of diaper bags was too feminine for them. They came up with a mouthful of a name: Genes Daddy Men's Sporting Jeans Baby Shower Macho Diaper Bag Backpack.

One of the unique things about this diaper bag is that it was designed by men, for men. They are selling more than a diaper bag that they are proud to carry. They are selling a philosophy about fatherhood. They have two phrases on the bag: "train up a child in the way he should go; and when he is old, he will not depart from it" and "it takes more to be a daddy than genes." Those are great messages to send forth.

Way back when, when we were beginning our family, we had a Green Bay Packer diaper bag we would use when Dad had to be in charge. There were manly options, and there are plenty of other options today besides this particular bag. Dadgear.com offers a manly backpack diaper bag. Other companies such as J. Crew, Eddie Bauer, and Patagonia offer manly diaper bags. It would seem like other men had the same good idea. This bag is made of denim, so these men play off of jean and gene, which is fun. The big selling point here is the phrases. Might be worthwhile just for that.

   

Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
blog comments powered by Disqus
About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
Beyond Madison Avenue on

Advertise on Beyond Madison Avenue
Return to Top