|Attention Bacon Lovers: Little Caesars Has New Pizza!
By: Cindy Wendland
The first time I met one of my clients, he shared some stories of the bacon cook-off at his home on the lake. The radio personality we listen to in the morning loves bacon and his viewers know it. Our State Fair serves up all kinds of food wrapped in bacon. Apparently there are a lot of people who love bacon. If you fall into this group, Little Caesars is targeting you with a new bacon-wrapped-crust pizza.
Companies continually launch new products to bring customers into the store, to keep customers interested and to make some noise in the advertising and marketing space. How many variations of pizza can there be? Apparently the number of variations is unlimited. When they put cheese in the crust of pizza, we thought that was the greatest. Now to have bacon on the crust...this is truly something to celebrate!
Little Caesars did a great job defining the variables of this new product. The bacon-wrapped-crust pizza capitalizes on a growing bacon category. It is available for a limited time, beginning February 23, so there is some urgency to try it. It has a premium price of $12, and they will have no problem garnering that since the product is new and unique. There is a lot of buzz on Twitter about this new pizza, which marketers love to hear. Move over, Monday night pot roast, we are ordering Little Caesars!
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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