|Is Your Brand Human?
By: Cindy Wendland
Social media is one factor that has helped companies transition to being more human and showing other aspects of their personalities. What does being human mean to your brand and how can it help your brand’s performance?
The rate at which things change today can be overwhelming. Our attention spans have decreased. Technology usage has increased. My 73-year-old mother now uses emojis when she texts me from her iPhone. Sometimes it’s a little hard to grasp and a little unsettling. Adding more humanness to your brand slows things down a little bit and helps to build that increasingly important connection.
When a brand is human, it means being transparent and real, showing flaws, having fun, being empathetic, and empowering people to be an extension of the brand. Showing your brand as human helps companies be seen as more personal, smaller, more approachable entities that have feelings. If companies and brands have feelings, then relationships can be built easier.
With fast-paced, high-tech living, brands that slow things down and have a personal relationship will be winners. These brands will be relatable. These brands will be the ones people remember and want to patronize.
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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