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Adidas: Haters Gonna Hate
By: Dwayne W. Waite Jr.
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Adidas has a very ripe story — from the tale of two brothers to a global leader in the football/soccer industry. It pairs itself with some of the most colorful personalities in the football world, and its new ad, "There Will be Haters," is no different.

Adidas got some of the "bad" boys of the football world to posture about with its latest line of cleats. 

Or boots, if you are more familiar with the soccer lingo.

The ad is extremely flashy, fast, and bold. Take a look.

Will this ad draw up the desired effect? They "hate us cuz they ain't us"? 


It is definitely catering towards the younger, up-and-coming soccer fans and players. It is interesting that some of these guys are known more for their antics than their skill. Is that the message that Adidas wants? Wear our shoes and become the off-the-field distraction? It doesn't seem so, because the brand tries to draw the attention to the new shoes, but it is tough to get around the overwhelming personalities involved and really want to take a look at Adidas' latest line.

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About the Author
Dwayne W. Waite Jr. is partner and principal at JDW: The Charlotte Agency, a marketing and advertising shop in Charlotte, NC. He enjoys consumer behavior, economics, and football.
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