TalentZoo.com |  Flack Me |  Digital Pivot |  Beneath the Brand Archives  |  Categories
A Weekend’s PR Counsel
By: Doug Bedell
Bookmark and Share Subscribe to the Flack Me RSS Feed Share

Ford Kanzler, a marketing guy at that (unless you consider “marketing communications” a form of PR), offers some good PR counsel for pondering over a weekend.  PR, he says, isn’t “free advertising,” “spin” or merely tactical. And, of course, he’s right. 

Read through Ford’s piece to get his slant on PR as a discipline in its own right. And have a good weekend!


   

Bookmark and Share Subscribe to the Flack Me RSS Feed Share
blog comments powered by Disqus
About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
Beyond Madison Avenue on

Advertise on Beyond Madison Avenue
Return to Top