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Is Target Ticket the Way to Watch?
By: Cindy Wendland
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While using our Christmas gift cards at Target today, we noticed the sign on the counter in the TV/game section promoting Target Ticket. We thought perhaps someone got it right, and we could finally watch all our programming from one source. Apparently we missed the media frenzy when Target introduced it, because Target Ticket is over a year old. We checked it out to see if it is a viable competitor and good for their brand.

Normally we like everything Target does. We thought we would love Target Ticket — until we researched it further. With Target Ticket, there are no subscriptions or monthly fees. That is a plus. You find what you want to watch and you buy or rent. If you use your Target Redcard, you save 5%. The savings is nice but some of the fees are kind of steep. Target Ticket allows you to buy a season pass for network shows you want to watch. Once Upon a Time sells for $34.99. Or you can watch $8 HD old movies, like Blindside.

You can get the app for your phone and watch the content there, although the Target Ticket app has received poor reviews due to multiple technical glitches. You can store your shows in the cloud through Target’s partnership with UltraViolet.  

We were not wowed by what we found. Target Ticket is OK. It’s another way to watch. There are some pluses to the service. Did Target come up with a unique solution to digital entertainment? Not really. Perhaps they are just capturing a piece of the entertainment pie. That’s smart. If you think of Target as the place to find and buy everything, then Target Ticket helps their brand. If it continues to frustrate people with technical problems, that will hurt them. At least it’s another entertainment viewing option that we now know exists.

   

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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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