|Facebook at Work for Actual Work
By: Jessica Cherok
Gone are the days of using Facebook at work, because now you can use it for work. Last week, the social media giant launched its Work app.
The new app is meant to be an alternative to email. Businesses can set up company social media within Facebook. Facebook hopes to help coworkers more effectively communicate, as well as become major competition for rival sites like LinkedIn.
Many companies have blocked the site in the workplace, and Facebook is often accused of being a drain on employee productivity. Facebook is trying to change that impression with the new At Work application, hoping to insert itself in yet another aspect of our online activities.
According to Facebook, Facebook at Work is “a separate experience that gives employees the ability to connect and collaborate efficiently using Facebook tools — many that they're likely already using such as News Feed, Groups, messages and events." The company is hoping that people’s familiarity with the site will help make it a frontrunner for companies looking for collaboration tools.
At this point, Facebook at Work is free; however, that will likely change in the future. There is also concern over whether ads would be included in the Work version, even though it is currently ad-free.
Jessica Cherok is an advocate for online privacy, campaigning for ethical data practices and the protection of personal privacy.
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