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Millennial Men: Risk Takers or Dupes?
By: Dwayne W. Waite Jr.
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As part of the Millennial generation, we feel inclined to write our opinion about our group when a study comes out.

Of course, it seems that we fit the mold in thinking that we must have our opinion heard. Go figure.

Well, according to a study by Creditcards.com, Millennial men are "more easily swayed" by advertising than Millennial women. Yes, men of this generation are much more likely than the general American population to trust advertising.

Now does that make them idiots or trusting?

We (though obviously biased) would like to consider our generation as the latter.

The proliferation of information and options has caused choice to become very complicated. The easiest way to solve the problem of digging for information is to rely on the experts — the brands that know the products. So with minor due diligence and advertising, these men would make decisions.

Idiotic? Not in the least. It is incredibly trusting. Perhaps something in Millennial men wants to trust authoritative sources. More research is needed to make a legitimate conclusion.

But how interesting! When Adland starts to focus on the mom, it cannot forget about us young lads.


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About the Author
Dwayne W. Waite Jr. is partner and principal at JDW: The Charlotte Agency, a marketing and advertising shop in Charlotte, NC. He enjoys consumer behavior, economics, and football.
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