|Creating a Social Media Policy for the Workplace
By: Jessica Cherok
As a brand new year is underway, it is perhaps time to take a look at your company’s social media guidelines. New social media sites emerge constantly, and it is important to make sure you’re including all the different kinds.
Whether you’re deciding to go fast and loose or conservative, it’s a good idea to at least have some sort of policy in place. Without it, employees won’t know what is expected of them, leading to confusion and even lawsuits.
Designing a good social media policy for the workplace can seem like a daunting task. It doesn’t have to be, though. There are several companies with great, simple policies that keep their employees happy and their liabilities at a minimum.
Hubspot provides a good summary of the 5 Noteworthy Examples of Corporate Social Media Policies, including the best one of all from Best Buy. The summarized companies’ policies range from the lax to the strict, depending on the type of business, the data it possesses, and the legal obligations it must adhere to.
Whichever kind of company you are, go into designing your social media policy with realism. Trying to control too much of your employees' activity can be unrealistic and cumbersome to enforce. and too many command-and-control style policies can be a real hit on morale.
Jessica Cherok is an advocate for online privacy, campaigning for ethical data practices and the protection of personal privacy.
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