|Want a Revolving Shoe Closet for 150 Shoes?
By: Cindy Wendland
At first, we were appealing to women in this blog since the product is called Woman’s Dream. Then we realized that some men (my daughter’s English teacher) have more shoes than their significant others. So, since we do not discriminate, who wants a revolving shoe closet that can hold 150 pairs of shoes?
Since a move was in our recent past, we are familiar with updating closets and trying to make room for things when you have less space or different space. We settled for two tall shoe racks so we could see the shoes. After all, we like to look at our shoes. This revolving shoe closet is a great space saver and beautiful way to display shoes.
The product is made by Logical Design Concepts by Lazy Lee. It was promoted on Facebook and that’s where we saw it. The standard 94” high rack is $2,495, with other colors an additional $200. If shoes are really important to you or you have a nice budget for your closet, this is a fabulous way to go.
If you think 150 pairs of shoes is not in your realm, we encourage you to walk to your closet and count. Count each and every pair. When three of us counted, we had 65, 80, and 95 pairs in our closets. Who couldn’t use a little more space and some open space for those new shoes?
Facebook marketing is an interesting concept for this high-end product. Are they able to normalize the $2,500 price for the shoe closet and remove price as an objection? It appears the best way to normalize the price is social proof, so maybe Facebook advertising makes sense. Our closet is too full for this product. Maybe in the next house.
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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