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Santa Tracking Underway – a Great, Though Accidental, PR Tradition
By: Doug Bedell
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The Washington Post, indefatigable itself, has tracked down the story of the Cold War-era tradition of tracking Santa Claus on his Christmas Eve flight from the North Pole. And it’s found that the North American Aerospace Defense Command’s (NORAD) faithful monitoring of Santa’s flight is the result of a typo in a Sears ad back then.

Sorry, folks, we’d like to be more uplifting, but we wish you a hearty Merry Christmas (!) anyway.      


   

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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