|Apple Brands Homemade Gifts
By: Cindy Wendland
What do you give your loved ones for the holidays? Do you buy them something from the store or do you make them something meaningful? We are not talking about cookie exchanges or fruitcake or even the adorable gifts our youngsters make in school. Apple is showing how to use their products to make a heartwarming gift.
The commercial shows a young lady listening to a 45 record of a song between her grandparents when they were apart at Christmas. The next few scenes show the same girl listening to music, strumming her guitar, and playing the same song over and over as she works her magic on her Macbook Air laptop.
The final scene shows an iPad mini with a note, “A duet, press play.” The grandmother puts on the earbuds and listens to her granddaughter’s voice join hers. Tears roll down her cheeks as she remembers her late husband. Yet she smiles from the thoughtful gift as the young lady watches from the top of the staircase.
This indirect message provides inspiration on how to give a gift from the heart using Apple products. Apple has done commercials like this in years past, and continued this year with a variation of the theme. So whether you are giving a “new” song, a video or movie, or some other creative gift, you can use Apple products to achieve them. This approach sells more Apple products, increases loyalty, and strengthens their brand, all while making you feel good.
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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