|The Instagram Purge Deletes Millions
By: Jessica Cherok
Instagram is cleaning house and deleting millions of pictures in what has been dubbed the “Instagram Purge.” The photo-sharing site is trying to rid itself of spam accounts, but some accounts lost thousands of followers, leaving many to wonder if the deleted accounts were legit.
Needless to say, the owners of some of the legitimate accounts are upset, and rightly so. One user lost 99% of his followers, and then his account was deleted. Even some well-known users were affected, including Akon and Justin Bieber.
Though the deletions took many users by surprise, Instagram had made the impending deletions known. In a blog post last month, the company’s CEO informed users that they would be deleting “spammy accounts.” The accounts in question were suspected of being either spam or fake accounts bought for followership.
For an interesting infographic on the deleted accounts, check out Zach Allia’s post. It only details the impact on Instagram’s top 100 accounts, but even that is a staggering amount of deletions.
Of the deletions, Instagram’s CEO said, “"As part of this effort, we will be deleting these accounts forever, so they will no longer be included in follower counts. This means that some of you will see a change in your follower count."
Jessica Cherok is an advocate for online privacy, campaigning for ethical data practices and the protection of personal privacy.
Roessleville, New York
Director of Marketing
San Francisco, California
Virginia Economic Development Partnership
Associate Creative Director
Well Done Marketing
Virginia Tourism Corporation
Analyst, Insights + Analytics
New York, New York
Director of Strategic Communications and A...
Software Engineer, Full-Stack
The Nielsen Company
Account Executive - Communications
New York, New York
Digital Marketing Specialist
University of North Carolina at Greensboro
Greensboro, North Carolina
Category Merchandising Manager, ecommerce
Keurig Dr Pepper
New Media Jobs