|Use or Lose It Changes with T-Mobile's Data Stash
By: Cindy Wendland
If you are a saver, you may be happy with the new plan change coming from T-Mobile. T-Mobile will now let customers carry over their unused cell data. This is part of their “un-carrier” strategy and new program Data Stash.
It’s been said that copying is the purest form of flattery, but when your competition copies your strategy or product features, it can hurt your product. Some companies go with the flow and copy the leaders. Others, such as T-Mobile, are choosing to break apart from standard competitive practices and adopt strategies different from the competitors to offer more choices and to stand out.
Cell phones typically are tied into a carrier as manufacturers make the phones work only with that carrier. If you want to change carriers, you have to get a new phone. That can be quite annoying if you are frustrated with your service provider. T-Mobile makes it easier to switch carriers by offering to buy back your phone and give you one that works with their network. That still requires all the setup and data transfer, which can be time-consuming, but they make the transition easier.
T-Mobile’s new Data Stash program allows you to save and carry over unused data. This differentiation may help T-Mobile get more people to switch carriers. The risk of running out of data and being charged for extra data usage is a big concern for some. T-Mobile is hoping that eliminating this concern by keeping your unused data will attract new customers. It may. In our household, we all upgraded to new phones and new data plans in October, and we don’t want to deal with that issue again for a year. Maybe you do.
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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