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Hope You Already Ordered Your L.L.Bean Duck Boots
By: Cindy Wendland
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Who knew those duck boots that our parents wore would be so wildly popular now? L.L.Bean is seeing such a demand for their duck boots that orders placed for Christmas may not be received until February. One of the most thrilling parts of the surge in demand is that both younger consumers and older consumers are ordering these boots. L.L.Bean is seeing growth from both ends of the age spectrum.

To be able to spot a trend before it happens and capitalize on it is how some become rich. According to a college student in Chicago, the dress code at the school is a North Face jacket and L.L.Bean boots. If you want to fit in, that ‘s what you wear. Other areas have their own fashion code. Many people swear by UGG boots for their warmth and comfort. Trends come and go, and things that were popular 30 years ago become popular again. This may be contributing to the success of L.L.Bean with younger consumers.

LL Bean stands out from competitors because they are committed to keeping boot production in Maine rather than outsourcing to another country. L.L.Bean is very proud of their heritage and their manufacturing process. They make their iconic boots by hand and promote a video showing how it is done. The older generation of consumers will identify with the pride of the people making the boots and value the craftsmanship. The younger generation may value that the product is made in the U.S.A., but more likely, they buy the product for its trendiness, which has returned.

   

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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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