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Vloggers Chastised for Ads in Vlogs
By: Jessica Cherok
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It’s all about transparency, people; a lesson learned by a group of vloggers in the United Kingdom after posting videos to YouTube promoting Oreos.

The vloggers were paid by Mondelez UK to post positive videos about Oreo cookies. The Advertising Standards Agency (ASA) came down on the vloggers, claiming they had violated the Committee of Advertising Practice code. The code is what regulates advertising in the United Kingdom.

The Oreo manufacturer came out with a statement saying that they never meant to mislead consumers, and that a statement was now included in the description boxes for each video. UK law stipulates that advertisers must make advertisements immediately obvious to consumers.

According to the ASA, the vloggers must now put links to the product within the thumbnail or video title. This requirement has many vloggers irked because viewers may skip over those posts in favor of ones that are not advertisements. For the bigger YouTube vloggers, who earn money off of views, anything that lessens traffic is detrimental to their bottom line.

Similarly, advertisers don’t want to make known the content is an advertisement for the same reason — viewers skipping the post in favor of others that aren’t advertisements.

   

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About the Author
Jessica Cherok is an advocate for online privacy, campaigning for ethical data practices and the protection of personal privacy.
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