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Cyber Monday is Here — or Was It Here Yesterday?
By: Cindy Wendland
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We went shopping on Black Friday — twice. Our favorite jean store said they didn't have sales, yet online we found some of our favorite jeans...on sale. We plan to see what great deals are available on Monday. We are hoping to see something special rather than just the same sales extended to Monday.

Our local Honda dealer is offering a Cyber Monday sale. Walmart advertised Cyber Monday during NFL football. Fox Sports has a Cyber Monday special of 15% off a $75 or greater purchase. Snapfish is offering 65% off sitewide. iTunes is (was) offering a $100 gift card for $75. The evening before Cyber Monday, they were already sold out. Restaurant.com is offering $25 for $3. They get our respect because their deal is not available until the calendar day Monday!

Believe it; we love bargains. Nothing is more fun than scoring a real treasure and paying very little. It just seems to boil down to value and transparency. Is the retailer really offering good value? Is the retailer being honest with their products or providing something of lesser quality as that doorbuster? 

There are apps that allow you to scan an item and check prices at multiple retailers to ensure you are getting a deal. That kind of seems to take the fun out of it.  However, we do expect the retailer to be straight and not play games. A popular young girl’s clothing store, Justice, offered some cute onesie pajamas both in-store and online. The online price was $10 higher. Toys R Us offered an LED light-up star pillow that was $20 in-store but gave us the $10 online price once we brought it to their attention.

We just want shopping to be fun. We want to get quality items and we want to get a good value. Make your deals truly that; deals. Make them limited-time offers. Make us buy quickly to get them. Do keep your pricing consistent. Do believe we are smart enough to know if you are ripping us off. Do make Cyber Monday special, and customers will buy.

   

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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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