|How to Quickly Thaw Your Turkey – From Martha Stewart
By: Cindy Wendland
Who is the best source for cooking advice? Many of us would say Martha Stewart. Around the holidays, she really builds her brand. She partners with Macy’s to offer the Martha and Macy’s Quick Tip Videos on everything home, ranging from cooking to baking to bedding. At Thanksgiving time, there will be conundrums in the Thanksgiving Day meal, but hopefully their Kitchen Conundrums videos will prevent many.
The Kitchen Conundrum video we watched was How to Quickly Thaw Your Turkey. Martha Stewart will save many a Thanksgiving Day meal if the preparers just watch this short video. Basically, to safely thaw a turkey, you need to chill it in the refrigerator one day for every 4 pounds of turkey. If your turkey is 12 pounds, it will take three days in the fridge to thaw. If you don’t plan ahead or forget, the Kitchen Conundrum video offers a second option. Chill the turkey is a large pot of cold water, 30 minutes for every pound, to thaw. You must keep the turkey covered, breast-side down in the water, and change the water every 30 minutes to keep the turkey chilled. This method is more time-consuming, but it will allow a 12-pound turkey to become thawed in six hours, versus three days.
When your brand is built around being the expert, it is important to offer help and new ideas. The turkey-thawing options are helpful. Martha Stewart also offers other video tips on preventing lumpy gravy, making fluffy mashed potatoes, and more. The Martha Stewart brand takes an active approach in delivering their message. They didn’t wait for a meal preparer to search for the info, they delivered it right to our inboxes. People tend to develop loyalty and memory for those that help them in a sticky situation. Martha Stewart’s branding is a trusted source.
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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